A former professional footballer who developed a gambling addiction after trying to fit in with teammates is encouraging others struggling with addiction to “talk to someone.”
Tony Kelly was signed by Bristol City at age 16 but was later released, eventually playing non-league football in London two years afterward, where his gambling problems began.
Speaking to John Darvall on BBC Radio Bristol, Kelly described himself as a “quiet” teenager who moved to London seeking a sense of belonging.
“When I saw older players heading to the bookmakers to place their bets on football, that became my way of fitting in,” he said.
In December 2024, NHS England reported that nearly 2,000 people were referred to gambling clinics between April and September — more than double the 800 referrals in the same period in 2023.
The Problem Gambling Severity Index is available on the NHS website for those seeking help.
Originally from Coventry, Kelly started gambling on horses and football matches before expanding to greyhound racing. During his years in professional football, he also became involved with casino gambling.
By the time he ended his career at age 30, Kelly had accumulated over £500,000 in debt.
“I often wonder how I didn’t reach the point of no return sooner. I lost absolutely everything,” he reflected.
He also revealed that gambling cost him two homes and caused serious relationship problems, eventually leading him to file for bankruptcy in 2009.
In 2013, Kelly wrote and published Red Card, a book about his addiction and football career, marking the beginning of his recovery.
“When I appeared on BBC Breakfast to promote the book, the response was incredible,” he said.
“It made me realize how many people could relate to my story. I knew then that I had been in denial for years. It was a huge relief.”
To help others battling gambling addiction, Kelly founded the Red Card Gambling Project and has since written a second book about his journey.
“I strongly advise anyone struggling not to wait until they hit rock bottom. You might have some wins along the way, but over time gambling will destroy you.
You need to confide in someone and talk about it because if you don’t, the consequences will only get worse.”
